Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeMarketing Organisation & Strategy
Related content
-
Marketing operationsSpotlight: Go faster with less
Read more about "Spotlight: Go faster with less"Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
-
Media measurementMarketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyWFA Benchmark: Web tracking in a cookieless world
Read more about "WFA Benchmark: Web tracking in a cookieless world"A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
-
Media measurementMarketing technologyMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"A WFA member was looking for reviews of GMP365
-
Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structureBenchmark: Exploring Innovative Agency Models
Read more about "Benchmark: Exploring Innovative Agency Models"A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
-
Agency managementAgency rostersOrganisation & structureAgency Roster Transformation
Read more about "Agency Roster Transformation"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
-
Marketing capabilitiesSpotlight: Navigating global media demand and pricing trends – July 2022
Read more about "Spotlight: Navigating global media demand and pricing trends – July 2022"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
-
Marketing technologyMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technologyChina Forum (July 2022)
Read more about "China Forum (July 2022)"Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
-
Marketing capabilitiesBenchmark: Recommended online training platforms (digital marketing skills)
Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"WFA member benchmark on recommended online training platforms that help develop digital marketing skills
-
Marketing technologyMarketing technologyMarketing technologyMedia Forum APAC (June 2022) eCommerce in South-East Asia
Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
-
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technologyMedia Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
-
Brand purposeSpotlight: Counting the (Carbon) Cost
Read more about "Spotlight: Counting the (Carbon) Cost"With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
-
-spotlightwebinar-scaleType-6-width-270-height-171.jpg)
Brand purposeSpotlight: Tackling Responsible Media
Read more about "Spotlight: Tackling Responsible Media"Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…
Our upcoming events
See all events
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Join us to explore TikTok’s latest generative AI products and what they mean for brands.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.